Every year, the eyes of the canine world turn to Birmingham for an event like no other: Crufts.
Organised by The Kennel Club, Crufts isn't just a dog show—it is a global phenomenon. Holding the Guinness World Record for the largest dog show in the world, it attracts over 20,000 canine competitors and 150,000 visitors across four action-packed days. From the high-octane energy of Flyball and Agility to the prestigious "Best in Show" finale, Crufts celebrates the incredible bond between humans and dogs.
But beyond the arena floor, Crufts is also the ultimate hub for pet innovation. It is where the highest standards of grooming, health, and home care are showcased. This year, No More Smells was proud to be part of the excitement, bringing our mission of "Ninja-like" odour elimination to the world’s biggest stage.
If you’ve ever walked through the halls of the NEC during Crufts, you know that keeping thousands of dogs smelling fresh is a monumental task. For pet owners at home, the challenge is similar. Whether it’s the lingering scent of "wet dog" after a rainy walk, a hidden puppy accident, or the persistent aroma of the litter tray, pet odours can quickly take over a house.
Many owners turn to traditional air fresheners, but as our founder Stephen discovered, these often come with a hidden cost. Most supermarket sprays are packed with VOCs (Volatile Organic Compounds) and heavy fragrances that simply mask smells with a "floral-chemical" cloud—something that can be particularly irritating for pets and family members with asthma or allergies.
At Crufts, we spoke to hundreds of owners who were looking for a cleaner, safer way to manage home freshness. Our No More Pet Smells Odour Eliminator was designed to meet that exact need.
Here is why it’s becoming a staple for pet lovers across the UK:
It Doesn’t Mask—It Destroys: Unlike standard sprays, our formula uses advanced oxidation. It seeks out organic odour molecules and encapsulates them, neutralising the smell at a molecular level. Once it’s gone, it’s gone.
Fragrance-Free & Non-Toxic: We believe your home should smell like your home, not a fake lavender field. Our spray leaves behind zero residue and zero scent, making it safe for sensitive noses and paws.
Vet-Approved & Family Safe: Originally created for a child with asthma, our product contains no enzymes, parabens, or harsh chemicals. It is 100% vegan and cruelty-free.
Eco-Friendly: In the spirit of a sustainable future for our pets, every bottle is refillable, helping you reduce plastic waste while keeping your home fresh.
You don’t need a champion pedigree to have a home that smells like a winner. Whether you are dealing with "the toughest of stinkies" or just want to refresh your dog’s bedding between washes, No More Pet Smells is your secret weapon.
As we pack up our stands from another incredible year at Crufts, we are reminded of why we do what we do: helping pet owners enjoy the best parts of life with their dogs, without the unwanted "pongs."
Ready to eliminate pet odours for good?